Case study · Presentation design
In 2018, Front's CEO Mathilde Collin published the deck behind the company's Series B. The story is strong; the slides were made for the room, not for a reader. We rebuilt it as ten slides — a cover, eight content slides and a close — in Front's current brand, keeping every number and claim exactly as published.
Move between slides with the arrow keys, the buttons or the dots. Each slide has an Original / Redesign switch (or press O) and a one-line note on what changed. On a phone, just scroll.
Series B pitch deck
Front's public Series B deck, redesigned in Front's current brand by Artrix Studio.
Original · slide 1What changed: The logo-only title becomes a cover that says what this is, set in Front's current purple and lime.
The problem
sales@company.com
support@company.com
01Productivity slowdown
02Lost business
03Bad customer experience
Original · slide 2What changed: The pictograms are redrawn as one flow out of the shared inbox, and the three outcomes become the row you remember.
The solution
Original · slide 4 (built on slide 3)What changed: A dense 2018 screenshot with seven floating stickers becomes a simplified interface with numbered pins and a feature list you can read.
Traction
Customer names set as type in place of logos. Bar lengths traced from the original; exact values not published.
Original · slide 6What changed: The 2,300 figure now leads the slide; logos are set as type, and each bar chart highlights its leader (Tech, Customer Support).
Growth
Gross churnLogo churnNet MRR churn
Shapes traced from the original; values not published. Periods and the solid reference line are drawn as in the original, which labels neither.
Original · slides 7 and 8What changed: Two bare charts on two slides become one story, with the claim in the headline and a caption that says plainly what isn't published.
Cohorts
120%net retention rate at 6 months
150%net retention rate at 1 year
more messages sent per user after 1 year
more comments written per user after 1 year
Chart shapes traced from the original; values not published. Small bars under 3.9× and 4.9× are drawn to those ratios.
Original · slide 13What changed: Each panel now leads with its figure, the numbers count up to the published values, and the usage multiples get bars drawn to scale.
Capital efficiency
Seed to Series A
$3.1mraised
$xxspent
$xxARR added
Series A to date
$10mraised
$xxspent
$xxARR added
Cash on hand
$7mleft
Runway*
18months
“Default alive”†
Profitable in10months
* Assuming current spend and 0% growth
† Assuming no hiring and 5% monthly growth
$xx Masked by Front in the published deck
Original · slide 15What changed: Every figure was the same blue at the same weight; now “default alive” leads, runway and cash follow, and the masked amounts read as masked.
Product
2.5hours
per user per day
64%
DAU / MAU ratio
Messages
Files
Contacts
Meetings
Original · slide 18What changed: Mixed clip-art becomes one icon set, the three columns become cards of equal weight, and 64% DAU/MAU is drawn as a gauge.
The raise
Shared email
address
Collaborative
Communication
Good email client
Extensible platform
Confidential
We are here
$xx ARR
$xx ARR
$xx ARR
$xx ARR
Curve traced from the original. ARR at each stage was masked by Front ($xx) and stays masked.
Original · slide 23What changed: The curve now separates what's done (lime) from what's next, so “We are here” is the first thing you see.
Original deck by Front, published by Mathilde Collin in 2018 (SlideShare). Concept redesign by Artrix Studio.
2,300companies use Front today
150%net retention rate at 1 year
2.5hoursper user per day
64%DAU / MAU ratio
Original · slide 24What changed: A plain “Thanks” becomes a recap of the four numbers worth remembering, each exactly as published.
Want this for your raise deck?
A week ($1,995) is usually enough for a data-heavy deck; editable in PowerPoint or Google Slides, credited in full to a plan.